SwiftGear – Performance Reimagined

CLIENT

SwiftGear

YEAR

2025

SERVICE

UX/UI Design, CRO Optimization,

PROJECT OVERVIEW:

The SwiftGear product page redesign was focused on creating a high-performance shopping experience that merges athletic precision with conversion-focused design. The goal was to present SwiftGear’s equipment as both powerful and premium - built for serious athletes yet approachable for everyday users.

The structure was reimagined around clarity, motivation, and trust: clean product hierarchy, clear CTA visibility, and data-backed benefit sections. Every component - from hero layout to reviews - was designed to build momentum and confidence throughout the buying journey.

The challenge was balancing a rugged, athletic tone with a modern, conversion-driven interface. The design needed to feel bold, credible, and frictionless - embodying the same reliability and strength that define SwiftGear products.
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PROCESS AND METHODOLOGY:

Data Analysis - Conducted an in-depth CRO audit using scroll maps and analytics to pinpoint user drop-offs and decision friction.

User Flow Optimization - Simplified the path from discovery to purchase through structured sections and a sticky Add-to-Cart CTA.

Content Strategy - Implemented benefit-driven copy supported by strong visuals and measurable performance results.

Design System - Built a modular component system to ensure design consistency across both product and landing pages.

Testing & Iteration - Ran A/B tests to measure CTA engagement, comparison chart effectiveness, and user trust triggers.

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PROJECT GALLERY:

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RESULTS & CONCLUSION:

INCREASED USER ENGAGEMENT

The new product page achieved longer session duration and higher interaction rates across all key touchpoints. Simplified navigation and stronger product storytelling encouraged users to explore additional gear and complete their purchases.

HIGHER CONVERSION RATES

Conversion-focused structuring and persuasive benefit presentation contributed to a measurable uplift in Add-to-Cart and checkout completion. Sticky CTAs, urgency elements, and credibility badges significantly reduced hesitation and exit rates.

STRENGTHENED BRAND CREDIBILITY

The refined design elevated SwiftGear’s perception as a reliable and professional athletic brand. Consistent visual identity, smooth motion effects, and responsive adaptation reinforced both trust and brand recognition.

THE CONCLUSION:

The SwiftGear redesign merges visual intensity with precision-driven UX. Every layout choice was crafted to inspire confidence, build trust, and motivate action - delivering a digital experience that reflects the same strength and endurance as the products themselves. Through collaboration, testing, and attention to detail, SwiftGear now stands as a benchmark for performance-focused e-commerce.

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Results

Results That Drive Real Growth

Each project delivers measurable improvement in conversion, engagement, and usability - reflecting the average performance uplift achieved through focused UX & CRO design.

+34%

Higher Conversion Rate

+29%

Improved Engagement

+22%

Longer Session Duration

+18%

Reduced Bounce Rate

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(Testimonial)

Delycia Du Plessis

Freelance Operations Director/ Project Manager at Exceptional Web

I’ve had the pleasure of working with Branislav and can confidently say he is an exceptional designer. His attention to detail, user-friendly designs, and ability to incorporate feedback make him a great asset. Branislav consistently meets deadlines without sacrificing quality and is committed to continuous learning and growth. Overall, he brings creativity, precision, and dedication to every project. I highly recommend him for any design role.

Radovan

Lead Shopify Developer at Exceptional Web

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Milena Živković

Account Director at Coba&associates

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Stevan Banjac

Digital Marketing Specialist at Djak Sport

Branislav is a designer who truly understands the intersection of design and marketing. His ability to create user-friendly, high-converting designs makes a significant impact on campaigns. He combines creativity with data-driven insights, ensuring every project aligns with goals. His reliability, strong communication, and collaborative mindset make him a valuable asset to any team. Working with him has been both productive and inspiring.

Design That Reflects Strength

Every element of the SwiftGear product page was crafted to represent the brand’s essence - performance, endurance, and precision. The result is a user journey that feels powerful yet effortless, guiding athletes from discovery to purchase through clean structure, clear CTAs, and focused design hierarchy. Each detail blends visual impact with functional clarity to inspire confidence and action.