PeakFuel - Product Page Optimization

CLIENT

PeakFuel

YEAR

2025

SERVICE

UX/UI Design, CRO Optimization,

PROJECT OVERVIEW:

The PeakFuel product page redesign focused on creating a performance-driven, conversion-optimized shopping experience for athletes and fitness enthusiasts. The goal was to blend modern e-commerce usability with the brand’s energetic and science-backed identity.

PeakFuel’s challenge was clear - the previous product page lacked structure, emotional engagement, and clarity in variant selection. Our mission was to create a design that not only looks powerful but also guides users seamlessly through the purchase flow.

The new layout highlights key conversion drivers such as benefit-oriented headlines, clear variant options, and a visible sticky Add-to-Cart section. Combined with trust signals like verified reviews, urgency cues, and a transparent ingredient breakdown, the design strengthens credibility while boosting engagement.

PROCESS AND METHODOLOGY:

Audit & Research - Conducted UX and CRO audits to identify user friction points across scroll depth, pricing visibility, and review placement.

Data-Driven Structure - Organized content hierarchy around real customer priorities: results, trust, and simplicity.

Visual Storytelling - Implemented strong product imagery and color-coded variants that emphasize clarity and energy.

Micro Interactions - Introduced hover animations, CTA feedback, and smooth variant transitions to make the experience tactile and responsive.

Performance Focus - Built for speed and consistency across devices with streamlined image assets and mobile-first layout logic.

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PROJECT GALLERY:

No items found.

RESULTS & CONCLUSION:

IMPROVED USER EXPERIENCE

The redesigned page simplified variant selection and improved product discoverability through better layout flow and CTA placement. Users now interact with key elements faster and with greater confidence.

BOOSTED CONVERSION RATES

By integrating benefit-based storytelling and trust-oriented elements, the new page achieved higher add-to-cart and checkout completion rates. Urgency cues and visual consistency increased purchase motivation without overwhelming the design.

REINFORCED BRAND TRUST

Through sleek visuals, clear product education, and verified social proof, PeakFuel established itself as a credible performance brand for athletes and active lifestyles.

THE CONCLUSION:

The PeakFuel product page now perfectly balances visual energy with strategic CRO structure. Every component - from product selection to testimonials - is optimized for performance, usability, and trust. The result is a clean, confident digital experience that drives engagement and fuels long-term customer loyalty.

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Results

Results That Drive Real Growth

Each project delivers measurable improvement in conversion, engagement, and usability - reflecting the average performance uplift achieved through focused UX & CRO design.

+34%

Higher Conversion Rate

+29%

Improved Engagement

+22%

Longer Session Duration

+18%

Reduced Bounce Rate

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(Testimonial)

Delycia Du Plessis

Freelance Operations Director/ Project Manager at Exceptional Web

I’ve had the pleasure of working with Branislav and can confidently say he is an exceptional designer. His attention to detail, user-friendly designs, and ability to incorporate feedback make him a great asset. Branislav consistently meets deadlines without sacrificing quality and is committed to continuous learning and growth. Overall, he brings creativity, precision, and dedication to every project. I highly recommend him for any design role.

Radovan

Lead Shopify Developer at Exceptional Web

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Milena Živković

Account Director at Coba&associates

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Stevan Banjac

Digital Marketing Specialist at Djak Sport

Branislav is a designer who truly understands the intersection of design and marketing. His ability to create user-friendly, high-converting designs makes a significant impact on campaigns. He combines creativity with data-driven insights, ensuring every project aligns with goals. His reliability, strong communication, and collaborative mindset make him a valuable asset to any team. Working with him has been both productive and inspiring.

Design That Fuels Performance

Every element of the PeakFuel product page was designed to reflect the power, precision, and discipline behind the brand. From bold typography to sharp contrast and structured visuals, the layout communicates strength and focus - built to energize both first-time and returning customers. The result is a conversion-oriented experience that mirrors the product’s performance promise.