SwiftGear - Landing Page Redesign

CLIENT

SwiftGear

YEAR

2025

SERVICE

UX/UI Design, CRO Optimization,

PROJECT OVERVIEW:

The SwiftGear landing page redesign was built to serve as a high-impact entry point that inspires trust and drives immediate action. The goal was to create a structure that communicates strength, innovation, and reliability - values at the core of SwiftGear’s athletic identity.

The design approach focused on storytelling through performance: powerful visuals, conversion-driven copy, and section sequencing that motivates exploration and purchase intent. The landing page had to feel energetic yet refined - blending athletic grit with digital clarity.

To achieve this, the layout prioritized dynamic product showcases, clean CTA hierarchy, and strategically placed social proof. The challenge was to create a layout that engages both first-time visitors and returning athletes, ensuring that the journey from awareness to purchase felt intuitive and inspiring.
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PROCESS AND METHODOLOGY:

User Research & Analytics - Analyzed heatmaps and scroll behavior to identify ideal section depth and content priority.

Hero Concept - Crafted a headline-driven hero section that immediately establishes purpose and motivation through visual storytelling.

Benefit Architecture - Organized product benefits and value propositions in digestible visual blocks for quick understanding.

Social Validation - Integrated testimonial sliders and verified athlete reviews to build trust and authenticity.

UX Refinement - Enhanced responsiveness, micro-animations, and readability across all viewports to ensure a cohesive and premium experience.

PROJECT GALLERY:

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RESULTS & CONCLUSION:

BOOSTED USER RETENTION

Improved first-scroll engagement and reduced bounce rates by overhauling the hero section and benefit hierarchy. Visitors were more likely to explore deeper into the page and interact with embedded CTAs.

STRONGER BRAND CONNECTION

The redesign established a visual identity that reflects SwiftGear’s mission - strength through discipline and design precision. Strategic use of bold imagery and strong contrast reinforced recognition and trust.

HIGHER CONVERSION EFFICIENCY

The optimized flow, supported by social proof and clear benefit framing, led to measurable increases in CTA interaction and add-to-cart intent. Each element was positioned to lead users toward a clear purchase decision.

THE CONCLUSION:

The new SwiftGear landing page redefines how performance brands communicate online - blending focus, function, and emotion into one cohesive experience. Through strategic UX, motion design, and storytelling, it delivers both impact and clarity, setting a new visual standard for athletic e-commerce.

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Results

Results That Drive Real Growth

Each project delivers measurable improvement in conversion, engagement, and usability - reflecting the average performance uplift achieved through focused UX & CRO design.

+34%

Higher Conversion Rate

+29%

Improved Engagement

+22%

Longer Session Duration

+18%

Reduced Bounce Rate

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(Testimonial)

Delycia Du Plessis

Freelance Operations Director/ Project Manager at Exceptional Web

I’ve had the pleasure of working with Branislav and can confidently say he is an exceptional designer. His attention to detail, user-friendly designs, and ability to incorporate feedback make him a great asset. Branislav consistently meets deadlines without sacrificing quality and is committed to continuous learning and growth. Overall, he brings creativity, precision, and dedication to every project. I highly recommend him for any design role.

Radovan

Lead Shopify Developer at Exceptional Web

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Milena Živković

Account Director at Coba&associates

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Stevan Banjac

Digital Marketing Specialist at Djak Sport

Branislav is a designer who truly understands the intersection of design and marketing. His ability to create user-friendly, high-converting designs makes a significant impact on campaigns. He combines creativity with data-driven insights, ensuring every project aligns with goals. His reliability, strong communication, and collaborative mindset make him a valuable asset to any team. Working with him has been both productive and inspiring.

Design That Reflects Strength

Every element of the SwiftGear landing page was crafted to capture the essence of performance and precision. From visual rhythm to content flow, the design channels the brand’s athletic spirit into a digital experience that motivates action. The result is a bold, focused layout that blends power with simplicity - built to convert and inspire.