Home Fi

CLIENT

Home Fi

YEAR

2024

SERVICE

Webflow Design

PROJECT OVERVIEW:

The Home Fi project was centered around building a complete e-commerce experience by combining the visual power of Webflow with Shopify's robust backend capabilities. The main objective was to create a fast, modern, and fully responsive storefront that reflected the brand’s identity while maintaining smooth integration between platforms.

PROCESS AND METHOLOGY:

Structured the front-end architecture in Webflow, focusing on clean sectioning and scalable layout components.
Developed a custom CMS setup in Webflow to handle content efficiently, ready for sync with Shopify.
Collaborated on Shopify backend integration, utilizing custom code to bridge the two systems and ensure real-time product syncing.
Iteratively tested and refined the design to ensure responsive performance and optimal user experience on all devices.

HAND OFF & COLLABORATION:

This project was developed in collaboration with another team member, involving constant consultation and knowledge-sharing. Close communication and shared responsibilities helped streamline the workflow, especially during the Webflow–Shopify integration phase.

PROJECT GALLERY:

No items found.

RESULTS & CONCLUSION:

INCREASED USER ENGAGEMENT

The result was a visually rich interface built for clarity and speed. Users can now navigate the store with ease, discover products effortlessly, and enjoy a smoother checkout experience — all of which contribute to increased time on site and engagement.

ENHANCED BRAND PRECEPTION

By leveraging Webflow’s design flexibility, the storefront captured the essence of the Home Fi brand.

The blend of high-end visuals and Shopify’s backend reliability offered a consistent, trustworthy user experience across all touchpoints.

THE CONCLUSION:

The Home Fi e-commerce build is a clear example of how Webflow and Shopify can work in harmony when backed by a strategic development approach. Despite initial challenges, the result is a high-performing, modern storefront that exceeded client expectations and set a strong digital foundation for future growth.

Results

Results That Drive Real Growth

Each project delivers measurable improvement in conversion, engagement, and usability - reflecting the average performance uplift achieved through focused UX & CRO design.

+34%

Higher Conversion Rate

+29%

Improved Engagement

+22%

Longer Session Duration

+18%

Reduced Bounce Rate

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(Testimonial)

Delycia Du Plessis

Freelance Operations Director/ Project Manager at Exceptional Web

I’ve had the pleasure of working with Branislav and can confidently say he is an exceptional designer. His attention to detail, user-friendly designs, and ability to incorporate feedback make him a great asset. Branislav consistently meets deadlines without sacrificing quality and is committed to continuous learning and growth. Overall, he brings creativity, precision, and dedication to every project. I highly recommend him for any design role.

Radovan

Lead Shopify Developer at Exceptional Web

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Milena Živković

Account Director at Coba&associates

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Stevan Banjac

Digital Marketing Specialist at Djak Sport

Branislav is a designer who truly understands the intersection of design and marketing. His ability to create user-friendly, high-converting designs makes a significant impact on campaigns. He combines creativity with data-driven insights, ensuring every project aligns with goals. His reliability, strong communication, and collaborative mindset make him a valuable asset to any team. Working with him has been both productive and inspiring.

Connecting Design and Functionality

Home Fi was designed to deliver a seamless e-commerce experience powered by a dual Webflow–Shopify integration. The focus was on building a clean, high-performing interface that balances usability, flexibility, and technical precision.