GlowBeauty -Landing Page Redesign

CLIENT

GlowBeauty

YEAR

2025

SERVICE

Landing Page Design · UX Optimization · CRO

PROJECT OVERVIEW:

The GlowBeauty landing page redesign was centered around creating a narrative-driven, high-performing user experience that blends storytelling with conversion psychology. The main objective was to build an emotional connection while guiding users through a structured flow that naturally leads to purchase intent.

The new design enhances clarity, trust, and engagement through benefit-oriented sections, authentic visuals, and persuasive messaging. By leveraging soft color palettes, clean typography, and intuitive navigation, the layout communicates the brand’s values of purity, confidence, and sophistication.

Each element - from hero headlines to section transitions - was carefully crafted to maintain user attention and strengthen GlowBeauty’s identity as a premium, natural skincare brand. CRO principles were applied throughout, ensuring every visual and interaction contributes to measurable performance improvement.
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PROCESS AND METHODOLOGY:

Research & Insights - Conducted UX audits and analyzed user behavior to understand scroll drop-offs, CTA visibility, and attention flow.

Story-Driven Framework - Designed a linear narrative broken into “5 Reasons” that progressively build desire and trust, supported by lifestyle imagery and emotional context.

Trust-Building Elements - Integrated testimonials, comparison tables, and product highlights to provide social validation and eliminate user hesitation.

Visual Consistency - Applied a cohesive color and type system inspired by GlowBeauty’s product packaging and brand tone for a seamless brand experience.

Mobile-First Refinement - Ensured that the entire structure remains intuitive and visually balanced on all devices, optimizing load speed and interaction feedback for higher engagement.

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PROJECT GALLERY:

No items found.

RESULTS & CONCLUSION:

INCREASED USER ENGAGEMENT

The redesigned landing page significantly improved user interaction and retention by creating a more engaging, story-led experience. Visitors spent more time on key sections, with increased scroll depth and reduced bounce rates. The intuitive flow and benefit-driven storytelling kept users emotionally connected throughout the page journey.

HIGHER CONVERSION PERFORMANCE

By structuring the landing page around persuasive hierarchy, strategic CTAs, and trust-building visuals, the redesign achieved a measurable uplift in click-through rates to the product page. Each section - from the “5 Reasons” layout to the testimonial slider - reinforced purchase intent and minimized cognitive friction.

STRONGER BRAND PERCEPTION

The refreshed design strengthened GlowBeauty’s premium positioning by aligning soft aesthetics with professional credibility. The cohesive color system, organic imagery, and consistent typography elevated the brand’s visual tone, while responsive optimization ensured a smooth and luxurious experience across all devices.
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THE CONCLUSION:

The new GlowBeauty landing page successfully merges beauty and strategy - uniting storytelling, usability, and performance into a single cohesive experience. Every scroll and interaction was designed to build trust, evoke emotion, and guide users toward conversion. Through precise UX decisions and collaborative execution, the final result reflects GlowBeauty’s essence: natural, refined, and conversion-driven.

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Results

Results That Drive Real Growth

Each project delivers measurable improvement in conversion, engagement, and usability - reflecting the average performance uplift achieved through focused UX & CRO design.

+34%

Higher Conversion Rate

+29%

Improved Engagement

+22%

Longer Session Duration

+18%

Reduced Bounce Rate

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(Testimonial)

Delycia Du Plessis

Freelance Operations Director/ Project Manager at Exceptional Web

I’ve had the pleasure of working with Branislav and can confidently say he is an exceptional designer. His attention to detail, user-friendly designs, and ability to incorporate feedback make him a great asset. Branislav consistently meets deadlines without sacrificing quality and is committed to continuous learning and growth. Overall, he brings creativity, precision, and dedication to every project. I highly recommend him for any design role.

Radovan

Lead Shopify Developer at Exceptional Web

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Milena Živković

Account Director at Coba&associates

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Stevan Banjac

Digital Marketing Specialist at Djak Sport

Branislav is a designer who truly understands the intersection of design and marketing. His ability to create user-friendly, high-converting designs makes a significant impact on campaigns. He combines creativity with data-driven insights, ensuring every project aligns with goals. His reliability, strong communication, and collaborative mindset make him a valuable asset to any team. Working with him has been both productive and inspiring.

Design That Reflects Beauty

Every element of the GlowBeauty product page was crafted to reflect the essence of the brand - elegance, simplicity, and trust. The result is a user journey that feels effortless, from product discovery to purchase, blending aesthetic appeal with seamless functionality.