GlowBeauty - Product Page Redesign

CLIENT

GlowBeauty

YEAR

2025

SERVICE

Product Page Optimization · CRO Strategy

PROJECT OVERVIEW:

The GlowBeauty product page redesign focused on creating a conversion-driven, emotionally resonant e-commerce experience.
The goal was to simplify the buying journey while preserving the brand’s luxurious, minimalist visual language.

The new design elevates product presentation through clean structure, trust-oriented details, and engaging visuals, while ensuring that navigation, variant selection, and checkout actions feel effortless. Every interaction was shaped by CRO principles - from color psychology to placement of micro-trust elements like guarantees and customer reviews.

The challenge was to blend luxury aesthetics with performance-oriented design, maintaining balance between elegance and usability.
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PROCESS AND METHODOLOGY:

Research & Audit - Analyzed existing product page heatmaps and scroll depth to pinpoint friction points and drop-off moments in the user journey.

UX Flow Optimization - Introduced a structured product layout prioritizing information clarity: high-impact imagery, clear hierarchy for benefits, pricing, and social proof.

Micro-Interactions - Implemented subtle hover effects, variant feedback animations, and sticky add-to-cart behavior to maintain engagement during product exploration.

Conversion Cues - Added limited-stock messages, secure checkout badges, and benefit-based microcopy to reinforce urgency and trust.

Responsive Refinement - Ensured consistent experience across mobile and desktop with emphasis on fast interaction and visual readability.

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PROJECT GALLERY:

No items found.

RESULTS & CONCLUSION:

INCREASED USER ENGAGEMENT
The redesigned product layout significantly improved user satisfaction by streamlining decision-making. Simplified variant selection, sticky ATC visibility, and clear hierarchy between price, benefits, and reviews kept users engaged longer. Session duration and product interactions both showed measurable increases.

HIGHER CONVERSION RATES
By introducing a conversion-first product structure - combining persuasive copy, clear CTAs, and trust-building microelements - the page achieved a notable uplift in add-to-cart actions. Visual storytelling and strategically placed social proof contributed to greater purchase intent and reduced friction at key points in the buying journey.

ENHANCED BRAND CREDIBILITY
The updated product page reinforced GlowBeauty’s reputation as a premium, trustworthy brand. Consistent design across devices, elegant typography, and detailed product presentation built confidence and authenticity. These refinements helped the brand establish stronger emotional connection with its audience.

THE CONCLUSION:
The new GlowBeauty product page successfully combined aesthetics and performance, setting a new standard for how beauty products are experienced online. Each component - from variant selection to benefit highlights - was designed to inspire confidence and encourage action. Through a seamless collaboration between design and development, the result is a product experience that feels luxurious, intuitive, and built to convert.

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Results

Results That Drive Real Growth

Each project delivers measurable improvement in conversion, engagement, and usability - reflecting the average performance uplift achieved through focused UX & CRO design.

+34%

Higher Conversion Rate

+29%

Improved Engagement

+22%

Longer Session Duration

+18%

Reduced Bounce Rate

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(Testimonial)

Delycia Du Plessis

Freelance Operations Director/ Project Manager at Exceptional Web

I’ve had the pleasure of working with Branislav and can confidently say he is an exceptional designer. His attention to detail, user-friendly designs, and ability to incorporate feedback make him a great asset. Branislav consistently meets deadlines without sacrificing quality and is committed to continuous learning and growth. Overall, he brings creativity, precision, and dedication to every project. I highly recommend him for any design role.

Radovan

Lead Shopify Developer at Exceptional Web

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Milena Živković

Account Director at Coba&associates

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Stevan Banjac

Digital Marketing Specialist at Djak Sport

Branislav is a designer who truly understands the intersection of design and marketing. His ability to create user-friendly, high-converting designs makes a significant impact on campaigns. He combines creativity with data-driven insights, ensuring every project aligns with goals. His reliability, strong communication, and collaborative mindset make him a valuable asset to any team. Working with him has been both productive and inspiring.

Design That Reflects Beauty

Every element of the GlowBeauty product page was crafted to reflect the essence of the brand - elegance, simplicity, and trust. The result is a user journey that feels effortless, from product discovery to purchase, blending aesthetic appeal with seamless functionality.