Coast2Coast

CLIENT

Coast2Coast

YEAR

2025

SERVICE

UX DESIGN

PROJECT OVERVIEW:

This project focused on enhancing the Product List Page for a wholesale e-commerce client by implementing advanced UI/UX principles. The goal was to improve clarity, visual hierarchy, and overall functionality, creating a more intuitive user experience. By optimizing the layout and improving the prioritization of elements, the result was a well-organized, engaging page that enhanced product discovery and increased user interaction.

Applied the principle that form follows function, ensuring the design is visually appealing and easy to navigate.
Conducted comprehensive user research and competitor analysis to identify pain points, user preferences, and industry trends.
Developed user personas and journey maps to better understand user interactions and optimize critical touchpoints.
Created low-fidelity wireframes to define the structure and layout, aligning the design with both user needs and business objectives.

HAND OFF & COLLABORATION:

I worked closely with the development team to ensure a smooth handoff of all assets and designs. Throughout the project, I maintained continuous communication with the project team to ensure alignment on goals, timelines, and progress updates, ensuring a streamlined workflow from design to implementation.

PROJECT GALLERY:

No items found.

RESULTS & CONCLUSION:

INCREASED USER ENGAGEMENT

Enhanced user engagement by creating a more intuitive and visually appealing interface. Streamlined complex interactions, resulting in quicker task completion and a more seamless, enjoyable experience for users.

ENHANCED BRAND PRECEPTION

The updated design elevated the brand’s presence by aligning with contemporary design trends while staying true to its identity.

The responsive layout ensured consistent performance across platforms, boosting both visibility and user engagement.

THE CONCLUSION:

This project successfully combined thoughtful design with enhanced usability, resulting in a solution that exceeded client expectations. By focusing on user experience, it achieved a seamless balance between aesthetics and functionality, reinforcing the brand’s presence in the digital landscape.

Results

Results That Drive Real Growth

Each project delivers measurable improvement in conversion, engagement, and usability - reflecting the average performance uplift achieved through focused UX & CRO design.

+34%

Higher Conversion Rate

+29%

Improved Engagement

+22%

Longer Session Duration

+18%

Reduced Bounce Rate

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(Testimonial)

Delycia Du Plessis

Freelance Operations Director/ Project Manager at Exceptional Web

I’ve had the pleasure of working with Branislav and can confidently say he is an exceptional designer. His attention to detail, user-friendly designs, and ability to incorporate feedback make him a great asset. Branislav consistently meets deadlines without sacrificing quality and is committed to continuous learning and growth. Overall, he brings creativity, precision, and dedication to every project. I highly recommend him for any design role.

Radovan

Lead Shopify Developer at Exceptional Web

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Milena Živković

Account Director at Coba&associates

Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.

Stevan Banjac

Digital Marketing Specialist at Djak Sport

Branislav is a designer who truly understands the intersection of design and marketing. His ability to create user-friendly, high-converting designs makes a significant impact on campaigns. He combines creativity with data-driven insights, ensuring every project aligns with goals. His reliability, strong communication, and collaborative mindset make him a valuable asset to any team. Working with him has been both productive and inspiring.

Design That Moves With Purpose

Coast2Coast embodies a refined balance of simplicity and intention. The design highlights clarity, motion, and storytelling - translating the brand’s lifestyle essence into a seamless digital journey.